Cocchi Americano means much more to Asti than a simple wine made with the infusion of herbs and spices. An aperitif par excellence, it is a taste of Piemonte’s gastronomic history going back to the 1900s. Cocchi’s is widely regarded as the original Aperitivo Americano, and has been made continuously since 1891. To aromatise the white wine a secret blend of herbs and spices are added to the Moscato base which is then steeped over a period of time. In recent years Cocchi Americano has risen to a worldwide prominence as a more than adequate ingredient both in contemporary and classic cocktails.