The beauty of canned wine is in its simplicity, as there is no need to search in vain for a corkscrew or even grab some glasses, wine in a tin can be enjoyed anywhere and at any time. The smaller size of this format has clear benefits and allows for the wine to be chilled much quicker and keeps it fresh.
Not to be overlooked are the environmental credentials of any canned drinks, which are a credible alternative to both plastic and glass bottles. The impact of single-use plastics has dominated the news over the last few years, and it has become crucial to find a solution to this. From the point of production to the point of recycling, aluminium is considerably more efficient and has a much lower carbon footprint.
Cans are also free of TCA (aka ‘cork taint’), an affliction that has forever blighted wines offered in traditional packaging, regardless of their relative quality.
Should wine in a can be judged as being any better or worse than that presented in a glass bottle…? No, not at all.
Whilst some will aim to can mostly inexpensive, industrial-quality grade wines, which could potentially undermine the category, it is the objective of Rick to offer only the finest of South African liberations to his loyal band of followers.
Liberator fans will be able to enjoy the same diverse selection of wines, produced mostly in small, finite quantities, as they would expect to find in conventional Liberator bottles. It will simply allow more drinkers an opportunity to experiment, with wines presented in an alternative and convenient single-serve format, rather than having to invest in opening a whole bottle.